Boingboing had a great post about the ads in Times Square today. One of the most interesting things to note is that one of the most prominent and famous buildings, One Times Square (with the Coke and Samsung displays), is a completely empty building above the ground floor. The owner makes so much money off the advertising space, he has no need to make the building habitable for tenants. Advertising space on the building costs $300,000 USD a month. Clearly, the companies advertising on the building (or for that matter, in Times Square in general) have no need to reach a wider audience- who doesn’t know about Coke by now?- they just want to lord over the thousands of people that pass through each day.
We are fucking Coca-Cola, and we bought this screen just because.
